DEARBORN, Mich., July 6, 2010 – Ford’s Fiesta Movement agent teams designed clothes, created wall art, directed short films and even teamed up with local bands, all with an eye toward bringing Ford’s hot-selling new car to life in local communities across America.

And when the book was closed on the last mission in Ford’s social media adventure, it was a team from Houston that emerged as winners of Fiesta Movement Chapter 2.

“Our agents amazed us with the creative content they came up with, and Team Houston was exceptional,” said Connie Fontaine, Ford Brand Content and Alliances manager. “They showed everyone what a great car Fiesta is and brought their community along for the ride.”

As winners of the second chapter of the Fiesta Movement, agents Mark and Amber from Houston will each receive a new 2011 Ford Fiesta. The two agents, however, decided to do something unique with one of their Fiestas – they are donating it to a local Houston charity, Noah’s Kitchen, which helps to serve the less fortunate with meals. Fiesta will serve as the first fleet car for Noah’s Kitchen and help them achieve their goals.

Fiesta Movement Chapter 2 had 20 teams of two agents bring the 2011 Fiesta to life through missions inspired by Ford’s new small car. As a natural progression from the first phase of the Fiesta Movement, missions were centered on each team’s neighborhood, with agents tapping into their local communities to help execute and promote missions.

Overall agent postings throughout the Fiesta Movement have garnered:

• Nearly 500,000 YouTube views
• More than 70,000 Flickr views
• More than 10.7 million Twitter impressions

Since the launch of Fiesta Movement last year, the Fiesta has captured the attention of a very diverse audience. As the cars arrive in the U.S. this summer, Fiesta owners can share their Fiesta experiences through Facebook, Twitter or Fiesta Faction, the Ford Fiesta enthusiast site.

“Excitement has been building for the Fiesta since last year,” said Sam De La Garza, Fiesta brand manager. “As customers take delivery of their Fiestas, we hope they will continue to share their experiences with the Fiesta through their own social media channels.”

Following along on TV
Fiesta Movement followers can check out the missions on Current TV, which will air abbreviated versions of the four most creative short films from the fourth mission on the “Max and Jason” show. Additionally, Current TV has featured highlights of the first three missions, which are available on www.current.com.

Six million Fiestas built by Ford in Cologne: Two generations of Fiesta meet in front of Cologne's Cathedral in Germany - The first generation Fiesta, built in 1976, and a current model Fiesta.

COLOGNE, May 4, 2010 – The Ford Fiesta, Europe’s top-selling car in the first quarter of 2010*, set another record today at the Ford Niehl Assembly Plant in Cologne, Germany.

The 6 millionth German-built Fiesta, a three-door Vision Blue Sport edition, with a 1.6 litre Ti -VCT engine (120 PS), destined for a German customer, rolled off the production line today – 31 years after the first one was produced here in October 1979. To date, seven generations of the Ford Fiesta have been built in Cologne in 1989 and the Niehl facility became “lead plant” for Fiesta production in Europe.

Since Fiesta production began in Europe in 1976, the ever-popular car has sold over 13 million units in total and has been built in four Ford European manufacturing plants, including Cologne. The first car was built in Valencia, Spain in 1976, where – as with Niehl – the latest-generation Ford Fiesta continues to be built. From 1976 until 2002, the Fiesta was also built at Ford’s Dagenham plant in the United Kingdom, and at the Saarlouis plant in Germany between 1976 and 1980.

Over the years, thanks to increased production efficiency, more Fiestas have been built faster and to even higher quality levels at Niehl. Ford continues to be considered by industry experts to be one of the most efficient carmakers in Europe.

It took ten years to reach the first million units production milestone of the Fiesta; the second millionth Fiesta rolled off the assembly line in less than half the time; the time between the fifth and sixth millionth Fiestas was just over three years.

Around 4,300 employees are currently producing 1,885 Ford Fiesta and Ford Fusion models daily in a flexible three-shift-system at the Niehl site. In 2009, the plant manufactured 406,200 cars in total – 350,500 Fiestas and 55,700 Fusions. About 80 per cent of the plant’s total vehicle production is exported.

“The Fiesta’s success speaks for itself. Its innovative design combined with state-of-the-art technology continues to be a great hit with customers,” said Ken Macfarlane, vice president, manufacturing, Ford of Europe. “To achieve six million units of production is a great milestone for Niehl, and one that everyone at the plant should be justly proud of achieving. This is not just a success for Ford, but also for Cologne, North Rhine Westphalia and Germany.”

Niehl production of the latest-generation Fiesta started in August 2008. Only 18 months after its debut, more than 750,000 customers have purchased the new Fiesta around the world, with more than 670,000 cars being sold in Europe.

The Niehl Assembly Plant also played a key role in an initiative to introduce the new Fiesta to consumers in North America. Under its “Fiesta Movement” programme, Ford selected 100 customers to drive the new Fiesta and then relate their experiences through social networking sites such as Facebook, FlickR and YouTube. A fleet of 100 five-door Fiestas for the programme was built at the German plant and exported to North America in March 2009.

The Fiesta will begin to arrive in dealer showrooms in North America during the second quarter of 2010.

Ford also will launch its global Fiesta in key Asian Pacific markets during 2010. Aside from Niehl and Valencia in Europe, the Fiesta also is built in Nanjing, China and Rayong, Thailand. The Ford Cuautitlàn Plant in Mexico will celebrate its first production Fiesta model in the coming weeks.

http://www.leftlanenews.com/exclusive-leftlane-interviews-creator-of-fords-fiesta-movement.html

http://twitter.com/Ford/fiestamovementchapter2

Derek Dow and Christopher Adams – Chicago
Derek is an agent from the first Fiesta Movement, and embodies the lifestyle of the Fiesta brand. Christopher has produced four Grammy-nominated songs and is the first African American recipient of the 3D Hall of Fame Award.

John Preskitt and Aaron Enequist-Leiker – Chicago
John developed his own “green” apparel line and Aaron has Web and design capabilities.

Samuel Graber and Jen Friel – Los Angeles
Samuel was a writer and producer for “The Drew Carey Show” and other top reality TV shows. Jen is tied to her local art, music and entertainment scene and understands the importance of social marketing.

Beto Lopez and Sebastian “Serder” – Los Angeles
Beto is an agent from the first Fiesta Movement, who is a local event organizer with heavy connections in the hip-hop and break dance scene. Sebastian is also from the first Fiesta Movement and is CEO of Yoga Army, a unique women’s clothing line.

Vanae Tran and Fran Larkins – San Francisco
Vanae is a life and dating coach who parallels her passion into a blog and daily Web show with a following of 19,000. Fran is a project manager who went so far as to writing a haiku for his application for Chapter 2.

Laris Kreslins and Kendra Gaeta – Philadelphia
Laris is a creative director and business development manager who was the brains behind the Toyota Yaris DIY launch. Kendra works in advertising, and has a strong passion for the art and music community, with a strong online presence.

Tim Quirino and Michelangelo Ilagan – Philadelphia
Tim is a freelance graphic designer with two personal blogs and deep ties to the music scene. Michelangelo is a Web designer who spends time checking out the foodie hot spots in Philadelphia.

Shirley Braha and Peggy Wang – New York City
Shirley is a producer and creator of the TV show “New York Noise” and is very connected to the blogger and underground music scene. Peggy plays in a popular indie rock band and is a noted fashion icon as well as professional blogger for buzzfeed.com.

Monica Lo and Caitlin-Marie Miner – New York City
Monica is an art director who is extremely involved in social media and chairs industry tweetups. Caitlin is a digital animator with an effervescent personality.

Parker Reddington and Nathan Finn – Seattle
Parker is a studio engineer and producer for a recording studio who has produced more than six records and 50 shows and is very involved in the hip-hop scene. Nathan is an emcee who is well connected in Seattle, and enjoys free styling.

Keith White and Joshua Rogers – Denver
Keith started his own graffiti company at a young age, and is very influential in the art scene in Denver. Joshua is a well-known Denver graffiti artist who is currently a student.

Shane Ford and Jerry Wald – Detroit
Shane is the co-owner of The Work, a photography and video art house. Jerry is the owner of the Detroit clothing store Zeitgeist, who is a renowned photographer for musicians, actors and other prominent figures.

Austin Baker and Sunny Thaper – Phoenix
Austin is a creative director and created his own auto blog, www.62mph.com. Sunny is creative and socially connected, and hosts several tweetups to congregate friends and followers in the Phoenix area.

Jana Hicks and Satchel Jester – Atlanta
Jana is a producer at Metromix, is extremely excited about social networking and has vast experience in the entertainment and music scene in Atlanta. Satchel operates his own public relations firm, and has a keen eye for fashion design and event hosting.

Alyssa Gardina and Colin Alsheimer – Dallas
Alyssa is a marketing associate who is incredibly involved in networking herself on a professional and social level and regularly attends tweetups. Colin is a marketing manager who leads weekly podcasts and is a speaker at many marketing conventions.

Mark Baratelli and Dan Ginader – Orlando
Mark is an improv actor at one of the top theaters in Orlando and toured as an actor with Jesus Christ Superstar. Dan works at the Orlando Sentinel and produces all the creative and events for www.thedailycity.com.

Jonathan Paula and Jory Caron – Boston
Jonathan has the 65th most subscribed YouTube channel and is a director and producer at Ideo Productions. Jory works full-time on his YouTube projects for his sketch comedy show called Righteous TV and spends his free time enjoying the music scene in Boston.

Daniel Alvarez and Carlos Lange – Miami
Daniel curates art events in Miami, with his own art showcased in galleries in Miami. Carlos is a graphic designer and is very passionate about the local arts scene and has collaborated with a number of local artists on side projects.

Amber Roussel and Mark Austin – Houston
Amber is co-creator of AH!HA! Creative, specializing in advertising, social media and design, and is also a freelance photographer. Mark is a freelance photographer working with clients such as Rolling Stone, MSN, the Kentucky Derby and the Houston Astros.

David Brown and Zach Nielsen – San Diego
David is an entrepreneur and self-described tech-geek who develops his own blogs, Web sites and events. Zach runs a local nonprofit in San Diego promoting local artists and musicians. He regularly hosts music events and pop-up art shows, a top online radio program, and is very tapped into the music, art and surf scene.

About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 198,000 employees and about 90 plants worldwide, the company’s automotive brands include Ford, Lincoln, Mercury and Volvo. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford’s products, please visit www.ford.com.

Fiestas Summit Pikes Peak from penguin on Vimeo.

Ford Fiesta in St. Louis

For more photos see the Flickr Album

Apply now, for a chance to drive a Ford Fiesta and free gas for 6 months…..just make sure your entry isn’t better than Mine

I’d love to hear feedback, just post it in a comment!

-Agent 33