- Fiesta Movement Chapter 2 wraps up and Team Houston is named the winner
- Team Houston will collect two all-new 2011 Ford Fiestas as their prize, and will donate one to a Houston-area charity, Noah’s Kitchen
- Agent content has garnered significant numbers on social media sites – nearly 500,000 YouTube views, more than 70,000 Flickr views and more than 10.7 million Twitter impressions
DEARBORN, Mich., July 6, 2010 – Ford’s Fiesta Movement agent teams designed clothes, created wall art, directed short films and even teamed up with local bands, all with an eye toward bringing Ford’s hot-selling new car to life in local communities across America.
And when the book was closed on the last mission in Ford’s social media adventure, it was a team from Houston that emerged as winners of Fiesta Movement Chapter 2.
“Our agents amazed us with the creative content they came up with, and Team Houston was exceptional,” said Connie Fontaine, Ford Brand Content and Alliances manager. “They showed everyone what a great car Fiesta is and brought their community along for the ride.”
As winners of the second chapter of the Fiesta Movement, agents Mark and Amber from Houston will each receive a new 2011 Ford Fiesta. The two agents, however, decided to do something unique with one of their Fiestas – they are donating it to a local Houston charity, Noah’s Kitchen, which helps to serve the less fortunate with meals. Fiesta will serve as the first fleet car for Noah’s Kitchen and help them achieve their goals.
Fiesta Movement Chapter 2 had 20 teams of two agents bring the 2011 Fiesta to life through missions inspired by Ford’s new small car. As a natural progression from the first phase of the Fiesta Movement, missions were centered on each team’s neighborhood, with agents tapping into their local communities to help execute and promote missions.
Overall agent postings throughout the Fiesta Movement have garnered:
- Nearly 500,000 YouTube views
- More than 70,000 Flickr views
- More than 10.7 million Twitter impressions
Since the launch of Fiesta Movement last year, the Fiesta has captured the attention of a very diverse audience. As the cars arrive in the U.S. this summer, Fiesta owners can share their Fiesta experiences through Facebook, Twitter or Fiesta Faction, the Ford Fiesta enthusiast site.
“Excitement has been building for the Fiesta since last year,” said Sam De La Garza, Fiesta brand manager. “As customers take delivery of their Fiestas, we hope they will continue to share their experiences with the Fiesta through their own social media channels.”
Following along on TV
Fiesta Movement followers can check out the missions on Current TV, which will air abbreviated versions of the four most creative short films from the fourth mission on the “Max and Jason” show. Additionally, Current TV has featured highlights of the first three missions, which are available on www.current.com.
Six million Fiestas built by Ford in Cologne: Two generations of Fiesta meet in front of Cologne's Cathedral in Germany - The first generation Fiesta, built in 1976, and a current model Fiesta.
COLOGNE, May 4, 2010 – The Ford Fiesta, Europe’s top-selling car in the first quarter of 2010*, set another record today at the Ford Niehl Assembly Plant in Cologne, Germany.
The 6 millionth German-built Fiesta, a three-door Vision Blue Sport edition, with a 1.6 litre Ti -VCT engine (120 PS), destined for a German customer, rolled off the production line today – 31 years after the first one was produced here in October 1979. To date, seven generations of the Ford Fiesta have been built in Cologne in 1989 and the Niehl facility became “lead plant” for Fiesta production in Europe.
Since Fiesta production began in Europe in 1976, the ever-popular car has sold over 13 million units in total and has been built in four Ford European manufacturing plants, including Cologne. The first car was built in Valencia, Spain in 1976, where – as with Niehl – the latest-generation Ford Fiesta continues to be built. From 1976 until 2002, the Fiesta was also built at Ford’s Dagenham plant in the United Kingdom, and at the Saarlouis plant in Germany between 1976 and 1980.
Over the years, thanks to increased production efficiency, more Fiestas have been built faster and to even higher quality levels at Niehl. Ford continues to be considered by industry experts to be one of the most efficient carmakers in Europe.
It took ten years to reach the first million units production milestone of the Fiesta; the second millionth Fiesta rolled off the assembly line in less than half the time; the time between the fifth and sixth millionth Fiestas was just over three years.
Around 4,300 employees are currently producing 1,885 Ford Fiesta and Ford Fusion models daily in a flexible three-shift-system at the Niehl site. In 2009, the plant manufactured 406,200 cars in total – 350,500 Fiestas and 55,700 Fusions. About 80 per cent of the plant’s total vehicle production is exported.
“The Fiesta’s success speaks for itself. Its innovative design combined with state-of-the-art technology continues to be a great hit with customers,” said Ken Macfarlane, vice president, manufacturing, Ford of Europe. “To achieve six million units of production is a great milestone for Niehl, and one that everyone at the plant should be justly proud of achieving. This is not just a success for Ford, but also for Cologne, North Rhine Westphalia and Germany.”
Niehl production of the latest-generation Fiesta started in August 2008. Only 18 months after its debut, more than 750,000 customers have purchased the new Fiesta around the world, with more than 670,000 cars being sold in Europe.
The Niehl Assembly Plant also played a key role in an initiative to introduce the new Fiesta to consumers in North America. Under its “Fiesta Movement” programme, Ford selected 100 customers to drive the new Fiesta and then relate their experiences through social networking sites such as Facebook, FlickR and YouTube. A fleet of 100 five-door Fiestas for the programme was built at the German plant and exported to North America in March 2009.
The Fiesta will begin to arrive in dealer showrooms in North America during the second quarter of 2010.
Ford also will launch its global Fiesta in key Asian Pacific markets during 2010. Aside from Niehl and Valencia in Europe, the Fiesta also is built in Nanjing, China and Rayong, Thailand. The Ford Cuautitlàn Plant in Mexico will celebrate its first production Fiesta model in the coming weeks.
