(based solely on my personal observations)

APPLICATIONS TO THE FIESTA MOVEMENT
——————————————————————–
about 2,011 (The polldaddy.com site that the Fiesta Movement used for the application had a public RSS feed of the number of surveys/applications complete)
I have no idea where they got the claimed 3,300 applications.

TWITTER
————–
@FordFiesta – 540 followers
I would estimate there were about 20-30 people were using twitter to create excitement and discuss the Fiesta and Fiesta Movement, another 20-50 simply used it to promote their own videos.

YOUTUBE
—————

http://www.youtube.com/results?search_type=&search_query=fiestamovement&aq=f

595 videos (labeled with “fiestamovement” per the instructions)
413 ‘favorited’ by fiestamovement account (videos w/ matching applications?)

FACEBOOK
——————
The Fiesta Movement (Fan page) – 272 fans
34 links – (5 not self-promoting video entries )

http://www.facebook.com/pages/The-Fiesta-Movement/73386615309

The Fiesta Movement (group)- 342 members

http://www.facebook.com/group.php?gid=60523360934

26 wall posts (12 not self-promoting video entries )
12 links (5 not self-promoting video entries )

The Ford Fiesta Movement – 13 members (contestant created)

http://www.facebook.com/group.php?gid=58215849786&ref=mf

Fiesta Movement -  27 members  (contestant created)

http://www.facebook.com/group.php?gid=59841166501&ref=mf

WEBSITES
—————–
I think there were about 10 websites created for the contest, and another 20 people promoted through their preexisting websites.