DEARBORN, Mich., July 6, 2010 – Ford’s Fiesta Movement agent teams designed clothes, created wall art, directed short films and even teamed up with local bands, all with an eye toward bringing Ford’s hot-selling new car to life in local communities across America.

And when the book was closed on the last mission in Ford’s social media adventure, it was a team from Houston that emerged as winners of Fiesta Movement Chapter 2.

“Our agents amazed us with the creative content they came up with, and Team Houston was exceptional,” said Connie Fontaine, Ford Brand Content and Alliances manager. “They showed everyone what a great car Fiesta is and brought their community along for the ride.”

As winners of the second chapter of the Fiesta Movement, agents Mark and Amber from Houston will each receive a new 2011 Ford Fiesta. The two agents, however, decided to do something unique with one of their Fiestas – they are donating it to a local Houston charity, Noah’s Kitchen, which helps to serve the less fortunate with meals. Fiesta will serve as the first fleet car for Noah’s Kitchen and help them achieve their goals.

Fiesta Movement Chapter 2 had 20 teams of two agents bring the 2011 Fiesta to life through missions inspired by Ford’s new small car. As a natural progression from the first phase of the Fiesta Movement, missions were centered on each team’s neighborhood, with agents tapping into their local communities to help execute and promote missions.

Overall agent postings throughout the Fiesta Movement have garnered:

• Nearly 500,000 YouTube views
• More than 70,000 Flickr views
• More than 10.7 million Twitter impressions

Since the launch of Fiesta Movement last year, the Fiesta has captured the attention of a very diverse audience. As the cars arrive in the U.S. this summer, Fiesta owners can share their Fiesta experiences through Facebook, Twitter or Fiesta Faction, the Ford Fiesta enthusiast site.

“Excitement has been building for the Fiesta since last year,” said Sam De La Garza, Fiesta brand manager. “As customers take delivery of their Fiestas, we hope they will continue to share their experiences with the Fiesta through their own social media channels.”

Following along on TV
Fiesta Movement followers can check out the missions on Current TV, which will air abbreviated versions of the four most creative short films from the fourth mission on the “Max and Jason” show. Additionally, Current TV has featured highlights of the first three missions, which are available on www.current.com.

2011 Red Ford Fiesta

• The newly transformed Cuautitlán Stamping and Assembly Plant (CSAP) in Mexico reopens and begins producing the all-new 2011 Ford Fiesta
• The plant will produce two versions of this new vehicle, a four-door sedan and a five-door hatchback, for Ford customers in the United States, Canada and Mexico
• Ford transformed its Cuautitlán facility from a truck-producing plant, creating 2,000 direct jobs and at least 6,000 indirect jobs. As part of its ONE Ford plan, the company has been leveraging its global strengths and shifting production to more fuel-efficient small cars customers value
• On sale this summer, the Fiesta features an expressive, vibrant design, projected best-in-class fuel economy and a number of features and technologies not found on competitive vehicles this size

CUAUTITLAN IZCALLI, MEXICO, May 11, 2010 – Ford Motor Company today celebrates the start of production of the all-new 2011 Ford Fiesta at its Cuautitlán Stamping and Assembly Plant (CSAP), which has been transformed from a truck plant to a car plant producing the all-new Fiesta for North American customers.

The start of Fiesta production at Cuautitlán marks another milestone in the ONE Ford plan to deliver even more products people really want while better leveraging the company’s global product and manufacturing strengths.

“Our investment in Cuautitlán brings ‘ONE Ford’ global vehicles to life in North America and allows more customers to experience even more of our high-quality, fuel-efficient vehicles,” said Jim Farley, Ford’s group vice president of Canada, Mexico and South America operations and Global Marketing. “Small cars are the fastest-growing product segment around the world, and Ford is answering the call with fun-to-drive new cars such as Fiesta, Fusion and the new Focus that is coming soon.”

Mexico’s President Felipe Calderón Hinojosa and the Governor of State of Mexico Enrique Peña Nieto joined the Cuautitlan event to celebrate the start of production for the Fiesta, which starts arriving in North American dealerships this summer and is already a strong seller in Europe and Asia.

Eduardo Serrano Berry, President and CEO of Ford in Mexico, expressed his pride on the transformation of Ford’s plant in Cuautitlán, now one of the most advanced flexible manufacturing complexes in the world.

“This year, as Ford of Mexico celebrates 85 years of uninterrupted operations in our country, we feel honored for the trust the corporation has placed in our manufacturing capabilities,” he said. “Ford of Mexico has a great team and a strong track record for producing high-quality vehicles, and we are eager to deliver outstanding new cars for an entire continent of customers.”

New Fiesta: Above the rest
The all-new Fiesta features an expressive, vibrant design, fuel-efficient engine, high-quality materials and a number of features and technologies not found on competitive vehicles.

Fun to drive, the new Fiesta has a 1.6-liter DOHC I-4 engine that delivers 120 horsepower. This engine can be mated with either a five-speed manual transmission or Ford’s new advanced PowerShift six-speed automatic transmission, which is expected to deliver best-in-class fuel economy of 40 mpg highway.

Designed to be versatile, personal and adaptable, Fiesta is expected to deliver best-in-class safety, convenience and connectivity with segment-exclusive SYNC® voice-activated communications system, an expressive color palette and available graphics.

The new Fiesta is built off Ford’s global small car platform. By 2014, this vehicle platform will deliver up to 1.6 million global vehicles annually, including up to five separate vehicle lines and eight top hats.

Fiesta’s global track record
The Ford Fiesta was first introduced in Europe in 1976. Since then, it has become synonymous with outstanding driving performance, design and value.

In the U.S. and Canada, the Fiesta arrived as a 1978 model, equipped with a Kent OHV I-4 of 1.6 liter engine – the biggest engine offered in European markets.

The Fiesta went on sale in Mexico in 1998, selling more than 294,000 units.

Worldwide, Fiesta has sold more than 12 million units in the last 30 years.

The new Fiesta is off to a fast start, selling 750,000 units in its first 18 months on the market in Europe and Asia. The new car also has received a number of awards, including:

* A prestigious ‘red dot’ design award for international product design
o 28 leading designers and design experts from 19 countries called Fiesta one of the most stylish cars in the world, labeling its design “innovative and dynamic.”
o The award showcases the fact that Fiesta delivers style, together with outstanding quality that consumers desire.
o The red dot design awards, one of the world’s largest design recognition programs, are presented annually by Germany’s Essen-based Design Zentrum Nordrhein Westfalen.
* 2009 Car of the Year – The Sun Motors
* 2009 Croatian Car of the Year – Croatian Car Association
* 2009 Hellenic Car of the Year – Journalists from Autobild, Drive Autocar
* Woman’s Car 2009 – Hachette Filipacchi Editorial Group
* 2008 Scottish Car of the Year – Association of Scottish Motoring Writers
* The Best of the 2008 Geneva Show – Most Significant – Autoweek
* Top Gear, Car, Car & Driver and 4 Wheels
* 2008 Croatian Car of the Year – Croatian Car Association
* 2008 Best Supermini – What Car? magazine

Cuautitlán: A tradition of manufacturing
Since 2008, Ford has invested $3 billion in its Mexican operations – including a diesel engine plant in Chihuahua, a new transmission plant in Guanajuato (a joint venture with Getrag) that will product the Fiesta’s new automatic transmission as well as the transformation and expansion at the Cuautitlán Plant.

Opened in November 1964, Ford’s Cuautitlán Plant now has become one of the world’s most advanced flexible manufacturing complexes.

Ford expanded the Cuautitlán plant by 25,800 m2, building in five new lines of high-productivity presses, 270 robots and in-line measuring systems, adjustable ergonomic platforms in the upholstery area and new paint facilities that are more efficient and environmentally friendly.

“All the major subassemblies of the body and final assembly will be completed in the plant,”said Eduardo Villegas, General Manager of CSAP. “This helps ensure a quality build and even greater productivity.”

Fiesta production at the site has created 2,000 direct jobs and at least 6,000 indirect jobs.

The Cuautitlán plant has produced more than 2.2 million vehicles during its 45-year history, including some iconic products. These include the Ford Mustang, LTD, Crown Victoria, Thunderbird, Taurus, Contour, Mercury Grand Marquis, Contour, Mystique and a variety of light- and medium-duty F-Series trucks.

For more information about the Ford Fiesta, please visit: http://media.ford.com/images/10031/Fiesta_Timeline.pdf |

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About Ford Motor Company
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 176,000 employees and about 80 plants worldwide, the company’s automotive brands include Ford, Lincoln, Mercury and, until its sale, Volvo. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford’s products, please visit www.ford.com.

About Ford Mexico
Ford of Mexico began operations in 1925 and currently employs more than 5,800 people in manufacturing facilities that include the Stamping and Assembly Plant of Hermosillo; Engines I and Engines II of Chihuahua; the Cuautitlán Stamping and Assembly Plant as well as in its headquarters located in Mexico City. In Mexico, Ford produces the Ford Fusion, the Mercury Milan, the Lincoln MKZ as well as the hybrid versions of the Ford Fusion and Mercury Milan. Its strategy of manufacturing also integrates the assembly and production of the Duratec I-4 (2.0- and 2.5-liter) engine as well as the PowerStroke Diesel 6.7-liter V-8 engine. The brands that integrate into Mexico’s group include Ford, Lincoln, Mercury and, until completing its process of selling, Volvo.

Six million Fiestas built by Ford in Cologne: Two generations of Fiesta meet in front of Cologne's Cathedral in Germany - The first generation Fiesta, built in 1976, and a current model Fiesta.

COLOGNE, May 4, 2010 – The Ford Fiesta, Europe’s top-selling car in the first quarter of 2010*, set another record today at the Ford Niehl Assembly Plant in Cologne, Germany.

The 6 millionth German-built Fiesta, a three-door Vision Blue Sport edition, with a 1.6 litre Ti -VCT engine (120 PS), destined for a German customer, rolled off the production line today – 31 years after the first one was produced here in October 1979. To date, seven generations of the Ford Fiesta have been built in Cologne in 1989 and the Niehl facility became “lead plant” for Fiesta production in Europe.

Since Fiesta production began in Europe in 1976, the ever-popular car has sold over 13 million units in total and has been built in four Ford European manufacturing plants, including Cologne. The first car was built in Valencia, Spain in 1976, where – as with Niehl – the latest-generation Ford Fiesta continues to be built. From 1976 until 2002, the Fiesta was also built at Ford’s Dagenham plant in the United Kingdom, and at the Saarlouis plant in Germany between 1976 and 1980.

Over the years, thanks to increased production efficiency, more Fiestas have been built faster and to even higher quality levels at Niehl. Ford continues to be considered by industry experts to be one of the most efficient carmakers in Europe.

It took ten years to reach the first million units production milestone of the Fiesta; the second millionth Fiesta rolled off the assembly line in less than half the time; the time between the fifth and sixth millionth Fiestas was just over three years.

Around 4,300 employees are currently producing 1,885 Ford Fiesta and Ford Fusion models daily in a flexible three-shift-system at the Niehl site. In 2009, the plant manufactured 406,200 cars in total – 350,500 Fiestas and 55,700 Fusions. About 80 per cent of the plant’s total vehicle production is exported.

“The Fiesta’s success speaks for itself. Its innovative design combined with state-of-the-art technology continues to be a great hit with customers,” said Ken Macfarlane, vice president, manufacturing, Ford of Europe. “To achieve six million units of production is a great milestone for Niehl, and one that everyone at the plant should be justly proud of achieving. This is not just a success for Ford, but also for Cologne, North Rhine Westphalia and Germany.”

Niehl production of the latest-generation Fiesta started in August 2008. Only 18 months after its debut, more than 750,000 customers have purchased the new Fiesta around the world, with more than 670,000 cars being sold in Europe.

The Niehl Assembly Plant also played a key role in an initiative to introduce the new Fiesta to consumers in North America. Under its “Fiesta Movement” programme, Ford selected 100 customers to drive the new Fiesta and then relate their experiences through social networking sites such as Facebook, FlickR and YouTube. A fleet of 100 five-door Fiestas for the programme was built at the German plant and exported to North America in March 2009.

The Fiesta will begin to arrive in dealer showrooms in North America during the second quarter of 2010.

Ford also will launch its global Fiesta in key Asian Pacific markets during 2010. Aside from Niehl and Valencia in Europe, the Fiesta also is built in Nanjing, China and Rayong, Thailand. The Ford Cuautitlàn Plant in Mexico will celebrate its first production Fiesta model in the coming weeks.

Ford and Spin are offering chance to go to the Movement Electronic festival(powered by Ford Fiesta) in Detroit.
Enter HERE

Ford Fiesta Gynkhana

• Ken Block will drive a custom-built Fiesta for the next chapter in his series of Gymkhana videos that have become an Internet phenomenon with more than 30 million views
• The new fun-to-drive 2011 Ford Fiesta features an expressive, vibrant design, with sharp reflexes and a global track record that will redefine U.S. small car customers’ expectations
• The Ford Fiesta goes on sale this summer, while the new Gymkhana THREE video is coming soon

Teaser

• The 2011 Ford Fiesta adheres to the same noise, vibration and harshness (NVH) control principles as larger Ford car lines, delivers class-leading quietness
• Fiesta highway wind noise at 80 mph is 10 percent quieter than a Honda Fit and still quieter than the Toyota Corolla
• The Fiesta body structure was designed with ultra-high-strength steels for rigidity, resulting in a quiet, rattle-free ride
• Using the global Fiesta as a platform, the North American Fiesta team enhanced NVH control for the market-specific PowerShift transmission and all-season tires

SAN FRANCISCO, April 19, 2010 – The 2011 Ford Fiesta delivers big car quiet in a small car package through the application of principles that until now have typically only gone into the development of bigger, more expensive cars.

“The global Ford Fiesta platform really raised the bar for small car quiet,” said Vehicle NVH Supervisor David Snyder. “For the North American market, we started with an inherently quiet package, enhancing it specifically to accommodate the all-new PowerShift transmission, all-season tires and discriminating customer expectations.”

Fiesta quiet begins with a rigid body structure, half of which is created from ultra-high-strength steels such as boron. These lightweight yet strong alloys give the Fiesta body rigidity, helping to keep the finished vehicle tight and rattle-free.

The stiff Fiesta body structure, NVH control actions taken and a slippery aerodynamic design combine to deliver ten percent less highway wind noise at 80 mph than a Honda Fit. In the same measure, Fiesta is quieter than both Toyota Yaris and Corolla.

Transformational transmission tuned
The PowerShift automatic is a North American Fiesta-exclusive offering. This unique transmission – based on hyper-efficient manual transmission technology – provides the convenience of a traditional automatic while offering the mechanical efficiency of a manually shifted gearbox.

The PowerShift automatic is a key factor in helping the Fiesta deliver up to an estimated 40 mpg highway.

PowerShift-specific Fiesta engine and transmission mounts were specially tuned to virtually eliminate driveline noise. This advanced transmission also features micro-slip, a technology that actually induces minimal clutch slip for smooth gear changes and isolation of engine vibration as an NVH control action.

Quiet in all seasons
To preserve the dynamic driving characteristics of the global Fiesta package while accommodating all-season tires, the North American development team added specially tuned shock absorber valving, increased front spring rates and damping.

These actions result in the North American Fiesta sharing the same engaging driving dynamics with its global counterpart, with reduced noise from the suspension and tires.

Uncompromisingly quiet
Multiple enhancements were made to Fiesta’s interior NVH control package to meet the unique expectations of North American drivers. These include:

• Acoustic-laminated windshield, reducing wind noise
• Wind tunnel-optimized side-view mirrors, reducing wind noise
• Stiffened door modules, reducing the potential for rattles
• Roof-mounted antenna for less wind noise and improved aerodynamics
• Wind noise-optimized grille for reduced wind noise
• Enhanced hood seal for reduced engine noise
• Additional sound-absorbent material for a quieter interior environment
• Revised seals for reduced wind noise

“The Fiesta delivers the refinement and quietness of a larger, more expensive car” said Snyder. “This combined with the expected class-leading fuel economy of up to 40 highway miles per gallon make the Fiesta a compelling alternative for small car buyers.”