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  • The 2011 Ford Fiesta adheres to the same noise, vibration and harshness (NVH) control principles as larger Ford car lines, delivers class-leading quietness
  • Fiesta highway wind noise at 80 mph is 10 percent quieter than a Honda Fit and still quieter than the Toyota Corolla
  • The Fiesta body structure was designed with ultra-high-strength steels for rigidity, resulting in a quiet, rattle-free ride
  • Using the global Fiesta as a platform, the North American Fiesta team enhanced NVH control for the market-specific PowerShift transmission and all-season tires

SAN FRANCISCO, April 19, 2010 – The 2011 Ford Fiesta delivers big car quiet in a small car package through the application of principles that until now have typically only gone into the development of bigger, more expensive cars.

“The global Ford Fiesta platform really raised the bar for small car quiet,” said Vehicle NVH Supervisor David Snyder. “For the North American market, we started with an inherently quiet package, enhancing it specifically to accommodate the all-new PowerShift transmission, all-season tires and discriminating customer expectations.”

Fiesta quiet begins with a rigid body structure, half of which is created from ultra-high-strength steels such as boron. These lightweight yet strong alloys give the Fiesta body rigidity, helping to keep the finished vehicle tight and rattle-free.

The stiff Fiesta body structure, NVH control actions taken and a slippery aerodynamic design combine to deliver ten percent less highway wind noise at 80 mph than a Honda Fit. In the same measure, Fiesta is quieter than both Toyota Yaris and Corolla.

Transformational transmission tuned
The PowerShift automatic is a North American Fiesta-exclusive offering. This unique transmission – based on hyper-efficient manual transmission technology – provides the convenience of a traditional automatic while offering the mechanical efficiency of a manually shifted gearbox.

The PowerShift automatic is a key factor in helping the Fiesta deliver up to an estimated 40 mpg highway.

PowerShift-specific Fiesta engine and transmission mounts were specially tuned to virtually eliminate driveline noise. This advanced transmission also features micro-slip, a technology that actually induces minimal clutch slip for smooth gear changes and isolation of engine vibration as an NVH control action.

Quiet in all seasons
To preserve the dynamic driving characteristics of the global Fiesta package while accommodating all-season tires, the North American development team added specially tuned shock absorber valving, increased front spring rates and damping.

These actions result in the North American Fiesta sharing the same engaging driving dynamics with its global counterpart, with reduced noise from the suspension and tires.

Uncompromisingly quiet
Multiple enhancements were made to Fiesta’s interior NVH control package to meet the unique expectations of North American drivers. These include:

  • Acoustic-laminated windshield, reducing wind noise
  • Wind tunnel-optimized side-view mirrors, reducing wind noise
  • Stiffened door modules, reducing the potential for rattles
  • Roof-mounted antenna for less wind noise and improved aerodynamics
  • Wind noise-optimized grille for reduced wind noise
  • Enhanced hood seal for reduced engine noise
  • Additional sound-absorbent material for a quieter interior environment
  • Revised seals for reduced wind noise

“The Fiesta delivers the refinement and quietness of a larger, more expensive car” said Snyder. “This combined with the expected class-leading fuel economy of up to 40 highway miles per gallon make the Fiesta a compelling alternative for small car buyers.”

  • 2011 Ford Fiesta meets the same noise, vibration and harshness (NVH) standards as larger Ford cars, resulting in class-leading small car quiet
  • Fiesta is measurably quieter than leading compact and subcompact cars, including the Toyota Yaris and Carolla, and the Honda Fit
  • Fiesta body structure was designed with ultra-high-strength steels for rigidity, resulting in a quiet, rattle-free ride
DEARBORN, Mich., April 1, 2010 – For years, car buyers have understood the rule of thumb in the auto industry – small cars deliver better fuel economy but are no match for larger, heavier vehicles when it comes to quietness inside the cabin.
But the 2011 Ford Fiesta is poised to shatter that age-old axiom by delivering a quiet ride that beats all other competitors in its small car class and even beats some larger cars in interior quietness.
This didn’t happen by accident. With quietness becoming ever more important to customers, Ford engineers designed the sporty subcompact to meet the same noise, vibration and harshness (NVH) standards as larger Ford car lines.
The result: The Fiesta, which arrives in Ford showrooms this summer, has interior noise levels lower than the Honda Fit and the Toyota Yaris in 80 mph wind tunnel testing.
“A buyer of a larger car expects it to be quiet,” said Steve Pintar, Fiesta chief nameplate engineer. “For a Fiesta driver, the quiet cabin will be a welcome surprise, allowing them to better enjoy a conversation with a friend or their favorite road tunes.”
Ford engineers measure noise in sones – a unit of perceived loudness inside the vehicle. In 80 mph wind tunnel testing on the highway, the inside of a Fiesta records 25.4 sones compared to 27.6 sones for the Honda Fit and 26.2 for the Toyota Yaris.   The Fiesta also is quieter than the larger Toyota Corolla, which measures 30.3 sones.
“A smaller car can pose challenges for noise and vibration control. You have smaller spaces to work with, and there are always cost and material concerns to keep the car affordable,” Pintar said. “With Fiesta, we started with an unusually rigid structure that helps prevent rattles and then enhanced the global noise and vibration package to harmonize with a revised chassis, tire tuning and the revolutionary PowerShift automatic transmission – a key factor in allowing Fiesta to deliver up to a projected 40 highway miles per gallon. Small-car buyers don’t need to compromise a quiet cabin to enjoy top fuel economy.”
Built off Ford’s global B-car platform with high-strength steel, the new Fiesta for North America also features a quiet PowerShift transmission, an acoustic-laminated windshield and revised chassis and tire tuning.
Sounds of silence
A multitude of enhancements were made to the Fiesta interior noise control package to meet the unique expectations of North American drivers, including:
  • Acoustic-laminated windshield, reducing wind noise
  • Wind tunnel-optimized side-view mirrors, reducing wind noise
  • Stiffened door modules, reducing the potential for rattles
  • Rear-mounted roof antenna for less wind noise and improved aerodynamics
  • Wind noise-optimized grille
  • Additional sound-absorbent material throughout the cabin for a quiet interior
  • Revised door seals for reduced wind noise
Fiesta’s interior quietness performance excels in both 80 mph tests as well as 30 mph coarse road tests.
Transformational transmission
The PowerShift automatic is a North American-exclusive offering. This unique transmission, based on hyper-efficient manual transmission technology, not only provides the convenience of a traditional automatic, but also improves the interior quietness in Fiesta.
Fiesta’s PowerShift engine and transmission mounts were specially tuned to eradicate driveline noise. In addition, this advanced transmission features Micro Slip, a technology that actually induces minimal clutch slip to enable smooth gear changes and isolate engine vibration.
The Fiesta also features all-season tires, specially tuned shock absorber valving, and revised front spring rates and damping – all of which add up to a remarkably quiet ride.

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